About
Alelie (al LUH lee) is a Digital Marketer specializing in strategy and content creation with a background in video production. She holds a Master’s in Business Administration from National University and a B.A. in Television, Film, and New Media from San Diego State University. She started her marketing career in Jacksonville, Florida, where she developed marketing strategies for local businesses and nationwide corporations.
She’s passionate about creativity in design, strategy, and art. Alelie enjoys the challenge of finding the most effective combination of creativity and strategic thinking for each project. She loves to see her ideas come to life and produce results.
Alelie lives in San Diego, California, with her husband Cory and dog Diesel. Her interests include traveling, reading self-help books, attending symphony shows, and riding her OneWheel.
Capabilities
Provided hands-on marketing services for entrepreneurs, small businesses, corporations interested in developing online presence and increasing online visibility using a variety of digital marketing channels.
Skills
Direct Marketing
Lead Generation
Website Development and Design
Data Analytics
Content Creation
Email Marketing
Social Media Marketing
Paid Advertising Campaigns
Tools
WordPress
Microsoft Office (Word, Excel, Outlook, PowerPoint)
Adobe Creative Suite (Photoshop, Premiere, Acrobat, Lightroom)
Drip
Miro
Google Analytics
Google Suite (Drive, Docs, Sheets, Keep)
MailChimp
Canva
Notion
Yoast SEO
Languages
English (Daily use)
Tagalog (Conversational)
Resume
Experience
Director of Marketing
Pink Strength - San Diego, CA (Hybrid)
- Established the nonprofit’s brand and messaging as a founding member of the board.
- Shared core content to promote the organization and mission across multiple channels, including social media and Google advertising.
- Managed and developed a team while communicating risks and issues effectively.
- Raised $12,000 for cancer patients during the first year as a 501(c)(3) organization.
Digital Marketing Manager
The LeaderShift Project - Remote
- Worked directly with founder to develop marketing campaigns, including email and social media promotions to promote company brand and services.
- Planned and executed all digital presence of the company to draw in traffic and high quality leads.
- Continued to provide comprehensive analysis and reporting data on performance of digital campaigns as well as performance of digital advertising, including key metrics for all campaigns and networks.
- Reported information from extensive research on various topics, including podcast guests, business opportunities, and implementing new software to improve the efficiency of digital campaigns.
- Launched “The Scoop,” a monthly newsletter to 2,000 subscribers (and growing), applied A/B testing and retargeted leads.
Grant Project Assistant
National University - San Diego, CA
- Built the first stand-alone website for a “Dialogues on the Experience of War” program: www.soldiers.place
- Created and maintained project websites and social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Maintained social media accounts by creating a schedule for daily posts and responding to user issues.
- Assist the Project Director with the preparation of activity reports.
- Assemble materials for Project blogs, prepare layout, and organize duplication.
- Serve as the administrative contact for the project including email & mail correspondence. Respond to written and verbal requests or questions and provide information as necessary.
Field Marketing Coordinator
Academy Mortgage Corporation - Jacksonville, FL
- Modernized branding and marketing initiatives for all consumer lending channels (mobile, web, social, etc.) to increase customer engagement and retention through the launch of a new brand identity and redesign of consumer facing collateral.
- Worked closely with loan officers to guide marketing strategy for new online venture, including creation of social media profiles, development of website, and implementation of e-newsletters.
- Managed and coordinated sponsorship and promotional events, including execution of the annual “Realtor-Builders Expo” event.
- Coordinate integrated marketing campaigns and executing digital and print material
- Manage social media marketing campaigns and online day-to-day activities
- Curate and manage all published content while following SAFE-Act & RESPA compliance standards
Project Manager
Beson4 - Jacksonville, FL
- Plan and manage all phases of large-scale, multi-departmental marketing projects, including vendor research and selection, project proposal development, internal/client pitch meetings, production management, and post-launch analysis.
- Collaborate with creative department on artwork, copy, and other supervisory responsibilities for all internal and external marketing materials.
- Deliver all marketing projects on schedule and within agreed budget, including website development and optimization, branding, and video production.
- Developed and presented project estimates and proposals, including scope, cost, and schedule according to client requirements for both new business development and existing client projects.
Education
Master of Business Administration, Specialization in Marketing
National University - San Diego, CA
BA in Television, Film, and New Media with an Emphasis in Production
San Diego State University - San Diego, CA
Activities and Societies: Producer – “The Big Lebowski” Scene Study, “Chemistry” Cinematographer – “Family Picnic” Associate Producer – “Something About Death” Editor – “Something About Death” Script Supervisor – “Mors Certa Hora Certa”, “Something About Death”, “The Distance Between Us”, “9 Dead and Then They Fled” Behind the Scenes – “Deep Dish”
Portfolio
It is my goal to provide professional and cost-effective solutions for all of my clients. My portfolio showcases only a fraction of the work I have done over the past 5 years but is an excellent representation of my abilities.
Blog
My personal musings
From marketing tips to personal thoughts, these are my blog musings. You’ll find insights on creativity in business, advice on freelancing, marketing tips and more.